diff --git a/src/Services/CouponResult.php b/src/Services/CouponResult.php
new file mode 100644
index 0000000..21660f0
--- /dev/null
+++ b/src/Services/CouponResult.php
@@ -0,0 +1,50 @@
+<?php
+
+namespace Bazaar\Services;
+
+final class CouponResult
+{
+    public const valid = 'valid';
+    public const notFound = 'notFound';
+    public const inactive = 'inactive';
+    public const notStarted = 'notStarted';
+    public const expired = 'expired';
+    public const exhausted = 'exhausted';
+    public const belowMinimum = 'belowMinimum';
+
+    private function __construct(
+        public readonly string $status,
+        public readonly int $discountCents,
+        public readonly ?array $coupon
+    ) {
+    }
+
+    public static function ok(array $coupon, int $discountCents): self
+    {
+        return new self(self::valid, $discountCents, $coupon);
+    }
+
+    public static function fail(string $status, ?array $coupon = null): self
+    {
+        return new self($status, 0, $coupon);
+    }
+
+    public function isValid(): bool
+    {
+        return $this->status === self::valid;
+    }
+
+    public function message(): string
+    {
+        return match ($this->status) {
+            self::valid => 'Coupon applied.',
+            self::notFound => 'That coupon code was not recognised.',
+            self::inactive => 'That coupon is no longer active.',
+            self::notStarted => 'That coupon is not valid yet.',
+            self::expired => 'That coupon has expired.',
+            self::exhausted => 'That coupon has reached its redemption limit.',
+            self::belowMinimum => 'Your cart does not meet the minimum for this coupon.',
+            default => 'That coupon could not be applied.',
+        };
+    }
+}
diff --git a/src/Services/CouponService.php b/src/Services/CouponService.php
new file mode 100644
index 0000000..f099635
--- /dev/null
+++ b/src/Services/CouponService.php
@@ -0,0 +1,54 @@
+<?php
+
+namespace Bazaar\Services;
+
+use Bazaar\Repositories\CouponRepository;
+
+final class CouponService
+{
+    public function __construct(private readonly CouponRepository $coupons)
+    {
+    }
+
+    public function evaluate(string $code, int $subtotalCents, ?string $now = null): CouponResult
+    {
+        $coupon = $this->coupons->findByCode($code);
+        if ($coupon === null) {
+            return CouponResult::fail(CouponResult::notFound);
+        }
+
+        $now ??= gmdate('c');
+
+        if ((int) $coupon['isActive'] !== 1) {
+            return CouponResult::fail(CouponResult::inactive, $coupon);
+        }
+        if ($coupon['startsAt'] !== null && $coupon['startsAt'] !== '' && $now < $coupon['startsAt']) {
+            return CouponResult::fail(CouponResult::notStarted, $coupon);
+        }
+        if ($coupon['expiresAt'] !== null && $coupon['expiresAt'] !== '' && $now > $coupon['expiresAt']) {
+            return CouponResult::fail(CouponResult::expired, $coupon);
+        }
+        if ($coupon['maxRedemptions'] !== null && (int) $coupon['redeemedCount'] >= (int) $coupon['maxRedemptions']) {
+            return CouponResult::fail(CouponResult::exhausted, $coupon);
+        }
+        if ($subtotalCents < (int) $coupon['minSubtotalCents']) {
+            return CouponResult::fail(CouponResult::belowMinimum, $coupon);
+        }
+
+        return CouponResult::ok($coupon, $this->discountFor($coupon, $subtotalCents));
+    }
+
+    public function discountFor(array $coupon, int $subtotalCents): int
+    {
+        $discount = $coupon['type'] === 'percent'
+            ? (int) floor($subtotalCents * (int) $coupon['value'] / 100)
+            : (int) $coupon['value'];
+
+        return max(0, min($discount, $subtotalCents));
+    }
+
+    public function redeem(int $couponId): void
+    {
+        $this->coupons->recordRedemption($couponId);
+    }
+}